OUIL603 - Summative Statement

I'm well known for being very (sometimes overly) critical of my general existence - so as I find myself at the end of the uni road, i have mixed feelings on how I've done.

There's not been enough hours in the day! I don't think I could've engaged with the module much more than I have done - throwing myself at numerous competition briefs and client commissions and order to gain as much experience in many different design fields, with as many professionals as possible during my final months. Yet I'm still questioning; did i actually do enough?!  Personal goals achieved have included; finally drawing BIG, winning a competition, finding regular paid design work, having a table at my first print fair, being lined up for my first little solo exhibition and having a series of posters go on sale in high street print shops.So I guess I must've done something right?

I left a lot of my analog experimentation behind when i started Level 6, which I was a bit gutted about - but for me, this year I needed to focus on making a body of work that would form a solid, quality portfolio to leave uni with and one that I'd have confidence in showing people. This wasn't going to happen by me making bodged screen prints or painted cardboard cut-out masks. My practice is a digital specialist, so I have to play to my strengths.

My willingness to also get involved with briefs away from digital art production has lead me to make a solid working contact in muralist Pete Barber - who's been hiring me to design & layout his murals so he can go and paint them. With offers to assist him on site with a couple of big painting jobs in the near future, I'm really excited at the possibility of gaining more on-the-job mural experience from a master.

As far as my solo practice goes; until i finally take time out from making work to actually go and promote the work, contacting agencies/companies then i won't know whether my creative future will be powered by my own steam, or aided by an agency. I'm confident that i can produce high-quality work to deadlines, but just whereabouts my style would fit in within the industry is more of a mystery right now.

I'll always regret not being hands-on enough with my practice and I hope I'm not standing in the same spot as i was when i started the degree in terms of the work i make. Looking around the studio to see everyone painting or sketching away always makes m wish I'd taken more risks or cared a bit less about making wobbly looking work. Alas, some people are painters, some are screen printers, others are mad doodlers; i, am a Mac drone. I make super clean, super bold digital pictures, and I'm pretty bloody good at it. I just need to believe it more and shout about it louder!

OUIL603 - End of Module Evaluation

End of Module Student Evaluation

BA(hons) Illustration

Module Code: extended Practice OUIL603

Name: Ian Fulcher

Student ID:257204

Learning Outcome	Evidenced where? Blog, Sketchbook, Roughs Final Illustrations, development sheets etc.  (No more than 75 words)		Your grade                   Using words: > poor, satisfactory, good, very good, excellent
6A3 Understand and demonstrate coherent and detailed subject knowledge and professional competences, some of which will be informed by recent research in the discipline. Knowledge and Understanding - RESEARCH	Extensive sketchbook research, development work and test prints. Thorough documentation on my blog.		Excellent
6B3 Articulate and synthesise their knowledge and understanding attributes and skills in effective ways in the contexts of creative practice, employment, further study, research and self fulfilment. (Cognitive Skills - EVALUATION & REFLECTION	Constant reflection, self analysis and re-evaluating through out my blog. One to one tutor sessions to discuss my progress, also documented on my blog.		Excellent
6C3 Develop appropriate methods of professional presentation combining visual, verbal and written techniques.. Practical & Professional Skills - VISUAL QUALITY)	All of my issu presentation boards are a made to a high, professional standard and are consistent through the whole module- with careful consideration going into the layout of type and imagery every time.Product mock-ups are also a frequent sight.		Excellent
6C4 Demonstrate their ability to synthesise analytical and intuitive approaches with a high level of process and professional skill. Practical & Professional Skills - VISUAL QUALITY)	Physical prints will be part of my submission as evidence, along with my sketchbook. This also includes size and layout test prints.		Excellent

Analyse information and experiences,formulate independent judgements and articulate reasoned arguments through review and evaluation. (Key Transferable Skills: EVALUATION)

As always, my OUIL603 Blog, summative evaluation and Final Project report.

Very good

Having spent the majority of summer working on self-initiated projects and competition briefs in order to hit the ground running with this module I was already raring to go and keen to get involved with as many tasks as time would allow me to and to NOT STOP! I only had 9 months left, I needed to make the most of it, as the party would soon be over. I'd already set myself the targets of building my experience with animating, live mural painting and working with professionals -  and I soon found opportunities to reach those targets.

Having been part of mural painting teams during the summer and winter I wanted to see if I could fly solo entering a number of mural competitions and even winning one. Having to paint my design in real-life was a challenge in itself, but also there were learning curves in how to use projection equipment and time-lapse camera technology, both of which I’m pretty foreign to. Budgeting for art materials, and dealing face to face with clients was also something I became more familiar with - it was a great experience all round, especially as they were so happy with my work - but I realise it's not always that plain sailing.

This lead to ongoing design work with muralist Pete Barber, who I’d worked with during the summer. There's definite potential for this partnership to continue beyond uni, as he’s in pretty constant demand and needs someone to design the murals he goes and paints. He's also offered me the chance to assist him on site at a couple go future mural jobs in London and Wales.So fingers crossed!

In the less successful section would be my contribution to the Out of Order Exhibition. I’d put a ton of time and effort into designing and distributing the physical promo material for the event, and online promo. Sadly when it came to actually making work for the show, I wish I hadn’t bothered, as I didn’t really do myself any favours, opting for a concept wth a weird personal back story, that was never going to make a connection with anyone viewing it. It was becoming more apparent that I'm much better suited to client given briefs than my own self-initiated work. So I targeted briefs with restrictions and clear purposes/outcomes/ functions.

This included some collaborative animation work with Level 6 animation students - for the Wellington st lifting tower Xmas projection project. This gave me a great chance to have my animated work projected onto a huge surface and seen by many during the busy Xmas period. Although happy with my output, I never did get around to revising the field of animation after that.

This was partly down to a decision I had to make,; if I was struggling to decide on the methods in which I should produce my work (i.e.: screening printing, animating, painting, laser cut etc..) I just simply ask myself “is this going to benefit my work..?”

In most cases using analog production process to create my digital looking designs was not going to benefit my work. So there has been a distinct lack of handmade artwork made by myself this year. Which is a shame, but as I needed to focus on building my physical and digital portfolio I needed to fill it with my best work - and digital is what I do best. I can't really lie to myself anymore.

But the self-doubts and being over-critical of myself continued but it was good to speak to tutors (and classmates) as much as possible, to get their opinions and advice.Although getting too many opinions doesn’t always help - as mixed responses led to a fair bit of uncertainty when it came to how my final major project should look. But when it comes down to it, you just have to stick to your guns and go with what keeps you excited about making pictures, rather than always thinking about what other people want to see. So that’s what I did.

My Final Major project (an illustrated, educational book about the birds my dad and I spotted in Canada) was initially intended to be a much grander affair - with animations and layered, painted laser cuts flying about the place  - the actual outcome is a far more modest offering - most of the project being proposed and digitally mocked up as opposed to me submitting tangible items.

In that sense I reach the end of this module with a slight sense of failure and that I could've done much more, and nothing i do is very innovative. When I look around and see the work others have produced I certainly feel I’ve played too safe, and maybe a bit boring - and I should’ve left my comfort zone a bit further. Again though - my primary focus was on having a solid, high-quality portfolio full of work that I’m proud of and confident to go and show clients - and not a load of experimental showpiece work that is totally unlike any work I usually make. On that hand, I can feel a fair bit of success - and looking back I don’t think I could’ve squeezed a whole lot more in without compromising the quality of my output. 

OUIL603 - Project Report

OUIL603 - OrnitholoSEE - FMP project boards & book preview

FINAL MAJOR PROJECT:

DEADLINE: 15.5.17

Book Preview

OUIL603 - PeteBarber/IanF project boards

Collaboration design work 

with modern mural artist Pete Barber 

DEADLINE: MARCH 2017

OUIL603 - 'out of order' project boards

'OUT OF ORDER' 

LCA EXHIBITION - PROJECT BAORDS

DEADLINE: 24.2.17

OUIL603 - Adidas Performance project boards

Adidas Performance

Fitness studio mural design competition

DEADLINE: 22.2.17

OUIL603 - We are Boutique - project boards

We Are Boutique

Mural design competition

DEADLINE: 10.2.17

OUIL603 - 12 Days of Christmas - Project boards

12 DAYS OF CHRISTMAS

SPIN-OFF POSTCARD PROJECT

DEADLINE: 24.12.16

OUIL603 - Lumen Lifting Tower Projection - project boards

WELLINGTON ST.  LIFTING TOWER

COLLABORATIVE XMAS PROJECTION PROJECT

DEADLINE: 11.11.16

OUIL603 - Drawlloween - Project Boards

Drawlloween 2016

Development/artwork/product

DEADLINE: 1.11.16

OUIL603 - Travelling Man - Project boards

ROBOCOP 30 

FOR TRAVELLING MAN,LEEDS.

DEADLINE: 31.10.17

OUIL603 - Statement of Intent - Final Revision

FMP - OrnitholoSEE - wrapping it up...

As far as submitting in time for the end of the module, its' time to wrap things up with the bird book. What with having to spend the best part of a week solidly making issuu presentation boards and doing all the 'admin' for OUIL603, any production of new birds for the book came to a halt, leaving me with final, cut-price tally of 14, fully-fledged bird images with accompanying writing. a books' worth, sure,but it doesn't feel enough - however here it be, in all it's a virtual book glory.

A lifetime away from the original 40 that i proposed - although i think we've all established that that was 'pie in the sky' thinking. With 6 more already in production the full 20 birds will be ready to go into the physical book come the end of the degree show, which will give me a bit more time to iron out any possible issues with content or layout. Even though i know it wasn't essential to make the physical specimen for submission, i do feel like I've come up a bit short, and if i hadn't been struggling so hard to make a simple design decision on the early stages i would've given myself enough time to get this printed for real.

Here's the book all ready to go on my Blurb dashboard.

Still, it'll give me something to work towards in the degree show - otherwise i'm sure i would've let the wheels fall off in the huge void that will be left in my life my having no more uni work to do.

In between all the constant blog posting, i did find a bit of time make some fun little extra bells and whistles for the book and it's spin-off printed products. 

18x18

20x25

All part of the proposal process. I also made a couple of test print of page sizes, so i could see how the text sizes were working out and also so i could make a decision on the book size. It was a toss up between 18x18 ( which suited the 'squarer' compositions, or standard portrait 20x25 - which i think is the winner. Most of the images I've done are geared to be a3/ a4/ 80x10, or any portrait ratio, plus i don't want to have to shrink the pictures down too much. Big and bold!

Belly band for the a5 print bundle with i.d card,

 if you can't imagine how that might work in real-life?

Branded belly band colour test prints.

Matching dust jacket design for the book

FMP - revised SOI

Anyone expecting all the whistles and bells proposed in my initial FMP proposal might be sadly disappointed - as they never really materialised, due to my underestimating of how much i could realistically get done within this timeframe, amongst the coursework for other modules - also sleeping, eating and life in general. 

Also, it came down to asking myself; "is making painted wooden laser cuts, and animations going to benefit the core imagery of the project?" and the answer would be no, it wouldn't have done. The project is about birds, how they look, what they do and how to educate people about some of them. So the focus turned to the quality of the drawn imagery and not so much on how much physical paraphernalia i could also make out of it and throw at people.

Turns out 'writing a book' takes up a fair bit of time on its own, without trying to be an animator and wood craftsman aswell. 

I have slightly revised my FMP project proposal/rationale/reference sections accordingly (see below).

OrnitholoSEE - book branding/logo...

As i needed to also design a cover/dust jacket for the book i took the opportunity to develop a quick bit of branding for the OrnitholoSEE series - just a simple little emblem that would sit nicely on the cover.

As future books could be about birds from other countries, the type of bird could change in relation to the given country. The logo would keep a similar look, to keep it cohesive with the original Canadian edition.see the UK verison, with a Robin.

Dismantipples - the project that never quite was...(yet)

This was one of the original project ideas i had during my extended practice prep work in the summer. 

I like drawing food & drink. I don't do it much and I wanted to make a collection of 
designs based around food or drink, done in my signature style in order to eventually, possibly pitch it to food/ drinks/ advertising companies, bars/restaurants or  design agencies.

Dismantipple origins

Although i did a fair bit of development on the 1st edition, Bloody Mary; even shifting a few digital prints of it,displaying it at the North Leeds Food Festival and more recently getting it Riso printed as a piece of promo material (which i'm over the moon with the results) - i never keet the wheels rolling with it.

A3 Digital version

A4 Risograph versions

As sad as it sounds, there honestly isn't a day that i wake up and don't think "aghh i should really start a new cocktail design" - but it kept getting pushed further and further to the back of the pile of projects, briefs and commissions, so much so that i'm not sure it will fully see the light of day.

Untill now....

With the final hand in on the 15th, and a degree show display proposal to sort out, there's a window of opportunity for a scaled down framed series of maybe 3 new Dismantipples to finally make an appearance?

With so many bars in the area i'm sure there would be a market for the designs beyond the degree show, plus the Bloody Mary riso prints have gone down really well. So i'll be making an effort to kick start this project as soon as i'm no longer bogged down in blogs and project boards.