Extended/Studio Practice: Statement of intent ( revised)

EXTENDED PRACTICE

Statement of Intent

Rationale

• I want to produce a body of work that works across a range of platforms - analogue, digital, animated. This could be in the form of screenprints, large scale digital prints, gif. short animations.

• This will allow me to continue my exploration into screenprint whilst also having the opportunity to make my work come to life, to a point.

• Having to consider the finished product across 3 mediums will require me to plan colour pallettes & will restrict the complexity of the work.

Themes/subjects

SHAPE - PATTERN - MINIMALISM - SURREALISM - CONFECTION - NOSTALGIA - RETRO - COMMERCIAL - MASKS - POP CULTURE - 80'S - COCKTAILS - ANIMATED GIFS/LOOPS - LIMITED COLOUR - SPORTS WEAR - COLLABORATIONS - BEER - BRANDING-

Products/ Methods of Distribution

LOGOS - BRANDING - INTERNET - PRINT - APPAREL -

RETAIL OUTLETS - PRINTED MATTER - FAIRS - SOCIAL MEDIA

Practical Skills/ Media / Formats

• Screen print - all sizes, experiment with coloured papers, metallic/sfx inks.

• Animation - small scale gifs with simple bold imagery

• Cintiq/Wacom - keeping more of my hand-drawn aesthetic withon my work rather than ironing out all of the creases and making it totally digital. Learning to use tablet technology should speed up my whole production process as well.

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Brief 1: DRAWLLOWEEN 2016 Deadline: Oct 31st 2016

Rationale:

Drawing a day for the whole of October, drawn from a Halloween themed prompt list.

This task will encourage me work quickly and less preciously to a set brief.Will keep me having to reach deadlines on a daily basis. Final set of 31 images could be taken on to a screen print or book stage.

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Brief 2: FEATHUARY 2016 Deadline: March 1st 2017

Rationale:

Drawing a week, for the whole of February of a bird, based on the word prompt list taken from 'Inktober 2016'. Words will realte to the bird depicted. Could lead to a small publication, individual birds could appear on apparel and stationery. Digital prints will be most suitable over screen print as they'll more than likely need to feature a lot of different colours.

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Brief 3: SWEET YOOTH Deadline: April 2017

Rationale: A-Z of confection recollection - 26 10 x 10 screen prints & accompanying animated gifs. This will be a way of executing my desire to design in vector, produce by screenprint & animate with After Effects.

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Brief 4: LAINEYS BAKEHOUSE Deadline: January 2017 (tbc)

Rationale: Commissioned work to design Logo/branding/type treatment for a newly set-up novelty cake baker. This is client based project that will require me to used the scamping and development skills ive developed in producing character based imagery to go on the packaging and promo material, online and in print. I Will also need to keep in regular contact with the client as the project goes on, keeping them updated on any developments

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Brief 5: OOGAH!! Deadline: April 2017

Rationale:

A range of pop culture themed mask designs, inspired by traditional designs but with a contemporary twist. Final product to include laser-cut wooden wall displays.This will allow me to continue my mask design/development & production work from over the summer,
and give them a more focused theme (films/characters/cartoons/comics).

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ACTION PLAN

BRIEF 1: Drawlloween 2016 Deadline: Oct 31st 2017