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Thursday, 17 March 2016

Responsive Collab - MegaCrit


With the collaborative brief all handed in, it was only the 503 megacrit that remained, but coming out of it i'm feeling a bit underwhelmed & I'm not sure if i've achieved that much from it all? 

I'd had a look at the past winners of the D&Ad awards & I'm pretty sure we don't have much of a chance of taking home 'a pencil' this year. Maybe I'm setting my standards too high, or expecting too much from myself, but i realise looking at our our entry, that it just isn't professional-looking enough to contend (again,based on the quality of past years winners). Not to say I'm dissatisfied with the amount of work the group all put into it, but with us all having different working styles, levels of skill and competence on various software, it was always going to be hard to be able to create something that matched up to the grander visions i had in my mind. That's partly why i've stated the intent to go back and make an extended, polished up 'deluxe' version of the 'Overcoming the monster' story the way i had pictured it, just so see how it would look and if i actually could mange to do it all within 5 years?!


JICT presentation boards for the Shutterstock brief, produced by Tilly & Chay.


But back to the Megacrit, it was a good chance to see what everyone else had come with on their chosen briefs- also to see their individual brief efforts. Looking around, everyone had noticeably upped their game in the presentation department since the last megacrit, with people using headers, and logos and thinking about the general layout of their boards a lot more.I'd like to think my presentation design approach might have rubbed off on some my peers?! Also, that made me feel like i needed to improve the look of mine, as i hadn't altered them since the first time we displayed our boards,but looking at them, apart from varying some the descriptive blurb i'm to sure they need altering? They're pretty clean and uncomplicated - all they need to be. Will need to go back and resize the blurb type and logos for the A2 digital board versions however. 

It also feels like i should have done more briefs, and I'm not sure if I've really produced a sufficient amount of work across the whole module. There's still time before the final submission so i think i'll get involved in a couple more small-ish design briefs before deadline day.

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