Adidas - Womens Mural Brief (development)

Before i get started with any sketching i had thorough comb through the Pinterest mood board that Talenthouse had linked us to in the brief. Although i wanted to retain a tone that was in keeping with what sort of work i want to produce, i'm also aware that i might have to make it a bit more less cartoony and bit more, 'corporate' looking - for want of a better word. With a big company like Adidas being connected to the project (or any company brief for that matter) i tend to lose any looseness i might have within a design and tighten things right up. 

The target crowd is 18-35 is so still young, but i just fell if i made anything too cartoony it wouldn't get taken seriously. Also minimal might be the way to go. It states that The adidas Women's Studio has a distinct black and white colour palette, (colours are allowed though) so maybe pushing that angle should be considered. But then again, if thats what they posted  then i fully expect a flood of black and white, geometric shape driven designs to appear on the submissions page. So not only do i need to consider tone bit also somehow try and come up with something diferent to what everyone else has proposed

Above: some examples from the Adidas mood board that  really caught my eye 

in terms of varying style and composition.

ADIDAS MOODBOARD

Although women in various sporty action poses will be present in the majority of the submissions i fully expect, it's also going to be pretty damn hard create a design for a woman's sporting project without it. This is where my weaknesses as an illustrator show - my concept design drawing skills. Or at least the ability to draw human figures in specific poses without having to trawl google for reference images. But i heard Mr Bingo once say that what he does the same (makes photoshop collages of people in poses he wants them in) as he isn't good at that sort of thing, and he seems to be doing alright!? I just don't want to end up drawing something that been referenced so closely that it wouldn't even feel like my own work.

As far as bringing empowerment into the proceedings, and it not simply being a picture of some ladies jogging, with the adidas logo on there somewhere - i was struggling to find a meeting point so far. Women doing boxing or weightlifting is NOT the answer!