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Wednesday, 22 February 2017

Adidas - Womens mural brief (final proposal)

I  resisted pulling an all nighter and submitting at the crack of dawn, A: because on my little macbook screen i just knew there'd be some glaring errors on that my weary peepers had missed and that would haunt me to my death, and B: for once i didn't actually need to! So i was able to wake up, reasonably fresh - get the design up on an iMac screen and make, sort out any glitches ( which there were, phew) and then still have over 5 and a half hours left to submit...was a weird feeling. It's the earliest i've ever submitted anything. What a breakthrough!


>>>>ISSU DOC<<<<

Me being me, had made a few colour variants, including one on a black back ground, as i couldn't decide which looked better, plus maybe fits in with the black and aesthetic that the Brick Lane studio has. I also had a chance to browse through some of the other 500+ submissions - which did fill me with a bit more confidence as a large majority of them are shocking - i mean, actually hard to believe how shocking - and thats not just coming from a artistically minded person. 


But there are a hand full on there that i feel have maybe answered the brief a bit better than me, in regards to the simple colour scheme and straight forward hand-drawn imagery, and i'm not so sure i'm going to make the top 5 now. I'm worried the Adidas Brick Lane big wigs will favour the more 'trendier', doodle-style of design. 





Either way, i'm fairly pleased with my efforts - but wished i'd seen the call-out a bit earlier to give myself a nit more time on developing the look of the characters - maybe approached it a bit less straight-laced, and more fun way. 

As long as the winners are worthy, i can't argue (i can).

Fingers crossed for the March 6 judgement day though...




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