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Sunday, 19 February 2017

Adidas - Womens Mural Brief (development)

Although i'm not panicing too much about the amount of time left to get this done, i probably should be as i'm not coming up with much that's really visually clicking so far. Having said that, i'm confident in my ability get  something done in time - i have the skills to do whatever it takes to get it done, stay up working on it for as long as it takes to get it done, and to a level that i'm happy with, and that the Adidas bigwigs would consider a professional submission. Missing the deadline is not something that has ever crossed my mind or something that i'd allow to happen.Naive?! 

However the problem so far is that; i wish i could draw the accurate depictions of human females without the constant need to search endlessly for online images that match what i have in my head (Them life drawing evening classes would've been a big help right now). Part of me is saying' just sod the physics and draw weird quirky women' - but the sensible side of me is thinking; 'it's for a women's fitness centre - are they really wanting pictures of weird blobby people with out of proportion bodies plastered up on the walls..?' 


initial sketches 


At the moment i'm working with concept speed and power; in sport and in nature, and striving to be faster and stronger. Animals are the ultimate athletes, (apart from sloths and slugs and well, loads of others) But as far as being double quick, theres a list of 20 or so critters that i'm looking to incorporate into the image. Aswell as it fitting in with the back and white studio decor that's mentioned in the brief -it'd also be an excuse to draw a peregrine falcon, the fastest animal on the face of God's green earth, busting out +200mph during its dives! 


PEREGRINE FALCON
capable of reaching speeds of up to 200 mph while at a dive


CHEETAH
can reach speeds of up to 61 miles per hour

THOMSON'S GAZELLE
capable of running at around 50 miles per hour

Strong, empowered sports women should be aligned with strong, solid imagery/linework/shapes/colours. So maybe i should just go with my gut and stop concentrating on trying to be quirky or what's been done before by others.

I am IanF. I am a strong independent, empowered young woman, man, illustrator!



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